Ex Nihilo is a Parisian perfume house that has made a significant impact in the world of high perfumery since its inception in 2013. The brand was founded by the entrepreneurial trio of Benoît Verdier, Olivier Royère, and Sylvie Loday. Inspired by the French Avant-Garde spirit, they sought to create an alternative to traditional luxury fragrance products, combining Parisian tradition with a bold new avant-garde approach.

The name “Ex Nihilo” comes from Latin and refers to the process of creating a renowned item out of nothing. This ethos is reflected in their innovative approach to perfume creation. They have developed the Osmologue, a technological innovation that allows personalization of the Initiale and Babylone collections. This service is offered in selected flagship stores around the world, including Paris, New York, London, and Dubai.

Ex Nihilo boasts 42 creations signed by various junior and senior perfumers, including Quentin Bisch, Guillaume Flavigny, Nathalie Gracia-Cetto, and Olivier Pécheux. This large choice of perfumes makes up five collections, where the Parisian style mixes with more oriental scents.

In just a short decade, Ex Nihilo has gone from a radical concept to a global brand that’s redefining the world of high perfumery. Today, the brand is present in 25 countries, with no less than 135 points of sale. Their commitment to quality, innovation, and craftsmanship has solidified their position as a leading player in the niche perfumery world.